Hosted Emails

3 EMAIL MARKETING MISTAKES YOU NEED TO AVOID

Hosted Emails
December 8, 2021
10 mın to read
by Fakhiha Rameen

With the evolution of marketing strategies, it’s more important than ever to come up with something that is personalized and helps you connect with your target audience without breaking the bank.

Email marketing is a marketing strategy that allows you to reach out to your old customer and score new ones, all while being easy and affordable. Now you must think, it’s just an email, what could possibly go wrong, right? The answer : everything! There are bad email practices that can drive your customers away and waste all your effort spent on marketing. Here’s how.
Too Frequent Emails:

If your initial email marketing efforts become successful, you might get tempted to increase engagement by sending more emails, but what became the reason the customers came to you, could become the very reason they leave. Email burnout is a grave issue, and if you don’t schedule your emails with enough gap in between them, your customers will start to ignore your brand messages.

Crowded Email Content:

We cannot emphasize enough the importance of a minimalistic approach when it comes to marketing. Keep your motto – the simpler, the better. We get it, you don’t want your customers to miss out on the amazing deals you’re offering, but putting too much content in one email will make it unattractive. Try to stick to the main message of the email and avoid bulk email messages.

Skipping Segmentation:

Let’s face it, customers are tired of generic marketing messages, and everyone doesn’t want the same offers. Not segmenting customer lists based on their past behavior, demographics and interests is a killer email marketing mistake that will drive your sales down the drain. It’s important to segment your customer lists so all your audience gets exactly what they want and not the same boring content everyone else is getting.

Email marketing in 2021 is not about working harder anymore. At DataBeys, we offer email marketing automation as well as personalization, with effective list management and engaging templates to engage and retain your audience for a long time.

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