Have you ever observed that once you make an online purchase or register with a company, you get an email thanking you for the purchase or subscription, but is it the end of it? Definitely not! Regular emails follow it on different occasions addressing different concerns. Why is it so? What good does it do to any brand or business and how? And what kinds of emails do you need to send and to whom?
Email has become one of the most popular digital marketing platforms. It has become a common channel to generate and increase sales, make, and retain customers, establish a brand, provide customer services, and more. It is such an integral part of promotional and marketing strategies that it is now called email marketing. Email marketing is the practice of using email communications as part of a marketing plan to accomplish corporate objectives. Emails can be used to increase customer engagement (via newsletters), increase revenue, attract new clients, build brand awareness, and reward devoted clients. Email marketing places a strong emphasis on communication and awareness with current clients and customers. Emails can be used in outreach campaigns to entice and attract potential clients. The most successful email marketing campaigns can be segmented to appeal to several personas for various goals.
The Objective of Email Marketing:
Email marketing can offer advantages that other digital marketing strategies can’t, in addition to giving you the chance to take advantage of the possibility of reaching a wide audience it enables you to customize your communications using email marketing and adjust messages based on customer behavior. It is a way of providing your customers with one-on-one experience by sending them messages according to them. A unique customer journey is automatically designed for your customers, to make them feel seen and heard. Using the search, transaction, and purchase history of the customers, design an email flow, to better target their needs. To make sure that the proper leads are receiving the most useful information at the most suitable moments, you can segment your audiences as well. With an effective email marketing system, you might realize the customers’ needs even before they do and provide them with what they require without them demanding it. Your competitors’ use of email marketing is probably one of the main justifications for its significance.
What More than a “Thank You” Email?
Email marketing can be called an art as well as a science. You can’t expect to just type up an email of your choice and send it randomly. Rather, it requires serious consideration and care. It is a science in the respect that you need to develop a well-thought strategy about how to approach your customers, how frequently, and at what intervals. It is quite common for businesses to rush to send emails, without giving it a thorough thought and making detrimental emailing mistakes. Like everything in business, data analysis and logical reasoning are necessary for this too.
On the other hand, how is it an art, you ask? Design a smooth, smart, effective, and not-so-overwhelming journey for your customers through effective email marketing. There should be a flow in your emails that makes the transition of your audience to becoming customers effortlessly. Moreover, the title and context of your email hold prime importance and should attract customers, without being too over the top.
Types of Emails
Some of the email categories are:
Welcome Emails: When anyone registers with your company or makes any purchase, you must make them feel welcome and important.
Promotional Emails: To announce your newest products and services, some discount you are offering, or any other aspect that might hold one’s interest is a must.
Reactive Emails: Additionally, notice a change in your customers’ interests and searches? Adapt accordingly and make sure that you convey to the customer that you can cater to their new needs.
Customer Care: You can’t be fast enough to respond to the complaints from customers. With an automated email system, reply to your customers 24/7, relieving them of any worry.
Follow-Up: Even after meeting or resolving the complaint, stay in contact. Ask for their opinion and hold surveys to better understand your strengths and weaknesses.
Informative Emails: Lastly, do you have a new update or upgrade to offer? Are your customers facing a common dilemma? If you have advice that will help customers make the best of your services, let them know through your emails.
Benefits of Effective Email Marketing:
A flow of balanced and quality emails in an adequate amount will make your brand memorable. With your professional email address popping up in the inbox, bringing in mails with catchy and effective titles, you are sure to leave an impression on your audience’s mind. The more emails you send, the greater the likelihood that they might be opened. Moreover, the emails should be shorter in length and to the point because when they get opened, you’re sure that they are read by the recipient too. Hence, by informing your customers about the discounts, promotions, offers, new arrivals, products, and services, you are ensuring customer retention and attracting new clients.
Not only do these favor the sales aspect of the business, but also the customer relationship, management, and services too. A personalized and targeted flow of emails, designed based on your customers’ behaviors and needs makes them feel seen, heard, and understood. All these emails will keep your customers engaged with your brand and company. It guarantees you their loyalty in return for your efforts.
If your organization is not focused on email marketing now is the time to start developing an implementation strategy so that you are aware of the value of email marketing and the ways in which it may help your company expand. Databeys Consultants, Dubai, provide email marketing services and are well aware of what it takes to expand your email list. Moreover, offer your target audience high-quality information that will interest and persuade them. Hopefully, now you see why Thank you is just not enough. Contact us for a successful email marketing campaign.