If you are a salesperson, you always have to take this responsibility on your shoulders of measuring the sales performance accurately for predicting future outcomes. For this purpose, you and your team must always be equipped with the updated data and information such as concise sales figures and key performance indicators (KPI’s) for strategic decision making that can drive your business growth. Setting up the right kind of sales dashboard is the most necessary element that would contribute to your sales progress. So, we as a CRM consulting service bring forward some of the tips that can help you in creating a perfect sales dashboard for your business:
1. IDENTIFYING THE PURPOSE OF BUILDING A SALES DASHBOARD:
It’s not easy to build a unified sales performance dashboard. The first step that you need to take for making a sales dashboard is to identify the reason for doing so, either it can be for tracking sales metrics, for analyzing team activities or for generating business reports. You need to choose what you want to focus most on and then proceed further!
2. SELECTING THE RIGHT TOOL/ SOFTWARE:
The second and the most important tip for building an ideal sales dashboard is to select the right tool that is tailored to your organizational goals with the help of a CRM consultant . There are a variety of CRM software available that can power up your sales process and optimize your sales funnel such as HubSpot, Salesforce, Pipedrive and Zoho. Pick the right sales dashboard provider that can fulfill your sales requirements by keeping the track of different aspects of your business.
3. CUSTOMIZING THE METRICS:
Now comes the most interesting part in which you have to customize your dashboard to cater to your sales preference and to provide you an insight towards all of your sales analytics. There is a sales dashboard designed for every purpose such as sales lead, sales team activity, sales pipeline, revenue and sales funnel, call tracking, quota attainment, conversion rate, events, CRM, business development as well as sales performance. Filter out the metrics and customize the built-in sales dashboards to select the most important sales KPI for your team.
4. SORTING OUT DATA:
A sales dashboard is basically designed for visual representation of sales and CRM data to locate, monitor and evaluate your sales team activity and for CRM implementation in the right way. Sort out your data through pie charts, bar graphs, funnels or historical trend graphs to get a precise view of result-based metrics for convenient analysis of your sales reports.
CRM software offer many features for this purpose such as:
- • Filtering the leads created by users
- • Leads conversion by resources
- • Deals conversion to check win rate
- • Deals won over time
- • Deals duration
- • Activities completed
- • Deals closed by reasons
- • Deals progress
- • Products sold
- • Revenue forecast
Also, don’t forget to apply the filters to specify the time period for which you want the sales data to be visualized.
5. TRACKING THE KPI’s:
Tracking the individual as well as team KPIs is mandatory to analyze how sales people are performing against targets, which team members are performing well, total team revenue generated in the specified period and also to find out the sales, bookings and orders per week or month. For accurate and efficient sales forecasting, this step holds the crux in order to build a perfect sales dashboard. To measure and track these indicators, following metrics are used in CRM software:
- • Sales Opportunities
- • Sales Target
- • Sales to date
6. ANALYZING THE REPORTS:
Last but not the least, no matter how effective CRM tools you use, the sales productivity of your business won’t increase if you don’t know how to strategically analyze your reports. Always adhere to the policy that less is more and only use the most relevant CRM data to run reports and review them on a regular basis to optimize your sales performance and maximize ROI.