How to connect your Social Media and Paid Ad Accounts to HubSpot?

Out of 8 billion people in the world, approximately 5 billion people have access to social media. About 93% of these people are active users that scroll social media on a daily basis. This means that your target audience is right there discovering and engaging with brands online. You just need to market yourself on social media by regular posting along with deploying paid advertisements to drive traffic towards your website.  

Facebook still holds the maximum users along with Instagram, YouTube and LinkedIn being the other very famous social media platforms. Well, it is not only about creating an online presence on these platforms. Instead, you need to devise strategies and implement them accordingly to generate organic leads. Well, we all know that organic traffic is not the only way to get leads. Paid advertisements are a crucial part of a business’s marketing strategy as well.  

Why is Social Media and Paid Media Important?

As a go-to space for an enormous amount of people, social media serves as just the right place to spread brand awareness. Looking into the daily trends and crafting marketing strategies accordingly gives a great boost to a business in increasing their traffic. As for now, social media campaigns paired with paid advertisements are just the right recipe for your business.

Moreover, connecting your social media with a CRM system can help you to leverage valuable customer data from social media platforms. By integrating social media data into a CRM system, businesses can gain a comprehensive view of their customers' interactions, preferences, and behaviors across different channels. This integration further enables businesses to create more accurate customer profiles, personalize marketing campaigns, and deliver targeted content based on social media activities.

Connecting Social Media and Paid Media to HubSpot

HubSpot is a market leading CRM platform that encourages inbound marketing as a whole. It’s approach mainly focuses on three stages of the customer life cycle which are:

• • Attract  
• • Engage  
• • Delight

It is just the right place for businesses to manage their inbound marketing strategies. And with the assistance of integrated social media and paid media, HubSpot can take your business to a whole new level. HubSpot serves as a one stop shop for all your social media marketing requirements.

Let’s discover how you can connect your social media and paid media accounts with HubSpot.  

To connect a social media account:

• • In your HubSpot account, go to settings by clicking on the “settings icon” in the main navigation bar.
• • Navigate to Marketing > Social in the dropdown, left sidebar menu.
• • Click Connect Account, at the top right of the page.

The social media accounts that can be connected to HubSpot are:

• • Facebook
• • Instagram
• • Twitter
• • LinkedIn

How to connect Facebook to HubSpot?

Facebook and Instagram are connected together with a HubSpot account. This means that the Instagram account must be a business account which would be linked with its corresponding Facebook Page. Instagram accounts that are personal or creator accounts which are not associated with a Facebook page cannot be connected to a HubSpot account. Moreover, personal Facebook profiles cannot be connected as well.  

Connect Facebook to HubSpot by following the simple steps mentioned below:

• • Select Facebook & Instagram, in the dialog box.
• • Then, select the checkbox or page you want to connect to.
• • Click Connect.

After the connection is established, you can easily schedule posts, publish them, view analytics and utilize many more features through HubSpot Social Tool.  

How to connect Twitter to HubSpot?

Follow the steps below to connect Twitter to HubSpot:

• • Click on Twitter in the dialog box.
• • Review the requested permissions in the dialogue box, then select Authorize app.

• • Choose an option to customize the publishing information that appears in your social reports.

Reports on twitter posts published through all sources: Your social reports will contain social postings you have posted directly on your social accounts and through HubSpot. Any user who has publish permissions in the social tool will be able to publish from the connected Twitter account if you select this option.

Reporting of the posts published by HubSpot only: The social reporting will only contain social media posts published from HubSpot.

• • Click Done.

The HubSpot Social feature allows you to generate and schedule updates after connecting to your Twitter account. Although they are saved, your Tweets will only be published at the time you specify. Additionally, HubSpot will archive your Tweets' analytics and responses.

How to connect LinkedIn to HubSpot?

HubSpot allows you to connect your personal LinkedIn account or a Company Page, but it does not allow you to connect a LinkedIn group to your HubSpot account.  

Follow the steps below to connect LinkedIn to HubSpot:

• • Select LinkedIn from the dialog box.
• • Select the page or checkbox you want to connect to next.
• • Click Connect.

After connecting your LinkedIn account with HubSpot, you can easily manage your business page with HubSpot. Moreover, you can also track the number of clicks, comments and the overall performance of your posts.  

How to connect Paid Ad accounts to HubSpot?

HubSpot enables you to connect your paid Ad accounts with HubSpot, assisting you in managing your advertisements effortlessly. Once your ads accounts are connected, HubSpot will display and report on all existing campaigns in the accounts.

Follow the steps below to connect Paid Ad accounts to HubSpot:

• • In your HubSpot account, click on the settings icon in the main navigation bar.  
• • Navigate to Marketing > Ads in the dropdown, left sidebar menu.
• • Click Connect Account, at the top right of the page.

Google Ads:

Once you connect your Google Ads account to HubSpot, it helps you manage, display and report all the existing ad campaigns from HubSpot’s ads tool. HubSpot only allows you to connect individual Google Ads accounts. Google Ads manager accounts cannot be connected to HubSpot. Any account managed in the Google Ads manager has to be connected individually. Furthermore, cancelled Ads accounts are unable to connect with HubSpot.  

If you have an adblocker installed on your browser, you need to turn it off before connecting your HubSpot to Google Ads account. Following are some permissions that are required to for connecting your Google Ads account to HubSpot:  

• • The user requires the Publish access to the ads tool in HubSpot.
• • The admin access for the individual account is required in the Google Ads account.  

Follow the steps below to connect Google Ads account to HubSpot:

• • In your HubSpot account, click on the settings icon in the main navigation bar.  
• • Navigate to Marketing > Ads in the dropdown, left sidebar menu.
• • Click Connect Account, at the top right of the page.
• • In the dialog box select Google Ads. If you have multiple Google Ads accounts a list of your accounts will appear in the Pop-up window.
• • Then log into your google account using the email address associated with your Google Ads account then click Allow.
• • You will be redirected back to HubSpot to finish the Setup process.
• • Enter add account name.
• • Then Email.
• • Select Time Zone & Currency.
• • Click Create Account.

(Once you have connected to your Google Ads account you will receive an email notifying you that your Google Ads account is linked to HubSpot customers)

• • Lastly, Exit Setup.

After you connect your Google Ads account, you can further add other users as well so they can manage and create ad campaigns.  

Facebook Ads:

HubSpot allows you to connect your Facebook Ads account to HubSpot. This integration helps you to manage all your Facebook Ads from the HubSpot Ads tool. While connecting Facebook Ads to HubSpot, you need to disable your ad blocker extension if you have it installed on browser. Moreover, the Facebook Ads account should be active. In any case, if the Ads account is disabled, an error will appear in HubSpot. Following are some permissions that are required to for connecting your Facebook Ads account to HubSpot:  

• • The user requires the Publish access to the ads tool in HubSpot.
• • The user who is connecting to the Facebook Ads account must be the admin of the ad account in the business manager.  

Follow the steps below to connect Facebook Ads account to HubSpot:

• • In your HubSpot account, click on the settings icon in the main navigation bar.  
• • Navigate to Marketing > Ads in the dropdown, left sidebar menu.
• • Click Connect Account, at the top right of the page.
• • Select Facebook in the dialog box.
• • Log into your Facebook account from the pop-up window. After reviewing the displayed permissions, click on Continue.
• • In case of multiple Facebook Ads accounts, select all the checkboxes for the accounts you want to connect to your HubSpot.
• • Leave the auto-tracking switch turned on, if you want to track the contacts that interact with your Ads.  
• • Click Connect.

If you miss a payment to HubSpot, it will mark your Facebook Ads account as inactive. To resolve this issue, you need to check your Facebook business settings. From HubSpot you can disconnect your Ad account. A user token with access rights linked with Ad accounts and pages is sent to HubSpot. HubSpot has access to all the Ad accounts and websites you have authorization for, but it does not save them.

Summing It All Up

Connecting your social media and paid ad accounts to HubSpot is crucial for maximizing your marketing efforts. With HubSpot's integrated social media tools, you can schedule posts, view analytics, and engage with your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn. By connecting your paid ad accounts, such as Google Ads and Facebook Ads, you can manage and report on all your campaigns within the HubSpot platform, streamlining your advertising efforts. HubSpot serves as a comprehensive solution for managing your inbound marketing strategies and leveraging valuable customer data from social media platforms. By utilizing these integrations, you can effectively reach and engage with your target audience, drive traffic to your website, and achieve your marketing goals.