In today’s world, especially post-pandemic, people have become largely reliant on online processes, and hence your online presence. Your website is your introduction to the online community. So, in present times, a major portion of your potential clients are your website visitors.
You might be getting massive visitor traffic on your website, but surely not all acquire your products or services. What do you need to do to ensure your audience coversion? You need a website impressive enough to captivate all sorts of website visitors, and ensure them of your brand reliability and quality services to convert them into customers. What are the features and characteristics that indicate an effective website and efficient digital marketing? Read along so that you don’t miss out on anything.
Know what you are aiming to do with your website. Everyone wants an all-rounded website that does everything: promote products, provide information, offer customer support, generate leads, identify the market, and much more. You can have it all, but one step at a time. Prioritize the tasks and then develop a strategy for your website. You should have a clear idea of what your customer will experience when visiting your website and you need to map out an effective online journey for them.
Once you have a clear idea about what your website will be about, focus on the design aspect of it. Statistics show that you have 15 seconds to capture a visitor’s attention. So, make every second and click of your customer count. Visuals are your friends as a picture speaks a thousand words. A short introductory video might be just what you need to facilitate your customer and save them from the trouble of reading.
The significance of your words can’t be emphasized enough. Write about what the audience needs to hear in a relatable manner. But before that, ensure the illegibility of the texts. Appearances are not everything but they surely mean a lot.
Gain your visitors’ trust by displaying verifiable reviews from your customers. Social proof and advertisements, such as testimonials, influencer endorsements, and reviews, all have a great impact on the audience, convincing them to trust the brand and make purchases.
As attractive as your website is, its effectiveness is purely dependent upon the ease with which the user can navigate through it. Make sure that your interface is user-friendly to provide users with a great online experience by including drop-down submenus for different areas to allow quick, direct, and easy access at any time. Don’t make the audience search for the desired options and buttons rather make them stand out.
Make your strengths prominent. Don’t expect the visitors to scroll through all the pages of the website and explore the best in you. It is you who has to sell your products and tell the clients how you are better than your competitors. Make sure that your digital marketing is on-point and, store branding, homepage content, and even product descriptions, all express your forte distinctively.
Slow loading is your enemy as it irritates the visitor, causing them to quit the navigation and search midway. Quick navigation will increase your audience’s liking for your company, influencing them to buy your products for your easy accessibility. Secondly, once your visitors are ready to become your customers, facilitate this conversion by making your Call-to-Action (CTA) buttons available and prominent along the entire journey.
Most importantly, your website should attract the right traffic. Step up your SEO strategy, so that you are referred to those in need of your products and services. Once you have got potential customers, be sure to identify their different types and deal with them accordingly. Study your customer’s behaviour and interests, to develop potential leads and respond accordingly. Send targeted advertisements, promotions, and emails unique to each customer’s journey. Pay heed to the reviews and complaints, and take necessary actions for customer satisfaction and your service excellence.
Provide enticements to your customers to make purchases. Be it reduced prices, free samples, upgrades, promotional items, lucky draws, loyalty programs, or membership perks, offer your website visitors a deal they can’t refuse.
Now you must realize how much thought goes into an effective marketing strategy and website design. Databeys takes upon itself to look into every aspect of your website, providing you with everything, ranging from impressive layout to quality content. So wait no more and contact us to stand out to the online community.