CRM systems that integrate with Google Workspace


Many CRM systems integrate with Google Workspace, also known as G Suite. Some common options include: 

1. HubSpot 

HubSpot is a popular customer relationship management software widely used by companies to manage their sales, marketing, and customer service activities. Founded in 2006 by Brian Halligan and Dharmesh Shah, it has since grown into a leading provider of inbound sales and marketing software. 

HubSpot offers a wide range of features, including contact management, lead tracking, email marketing, social media management, analytics, and more. It is also known for its user-friendly interface and focus on providing a complete and comprehensive solution for businesses of all sizes. 

In addition to core CRM functionality, HubSpot also offers a range of additional tools and services, such as free customer relationship management software, marketing automation, sales automation, and customer service software, as well as content management (CMS) and website builder. 

HubSpot is also known for its focus on inbound marketing, which includes engaging, engaging, and delighting customers through valuable content and experiences. The company offers a range of educational resources and tools to help companies implement an inbound marketing strategy, including blog posts, webinars, training courses, and certification programs. 

Overall, HubSpot is a powerful and versatile customer relationship management software that offers a wide range of features and functionality to help businesses manage their customer relationships more effectively. Its focus on inbound marketing and easy-to-use interface makes it a popular choice for businesses of all sizes. 


Some of HubSpot’s key features include:

  • • Marketing Automation: HubSpot enables businesses to automate their marketing efforts, including email campaigns, lead generation, and social media management.
  • • CRM: HubSpot’s CRM (Customer Relationship Management) platform allows businesses to track and manage their interactions with customers, including emails, phone calls, and website visits.
  • • Line Management: With HubSpot’s line management features, companies can manage their sales process from start to finish, including lead capture, deal tracking, and analytics.
  • • Landing Pages: HubSpot’s landing page builder allows businesses to create custom landing pages for their website, with built-in analytics and A/B testing.
  • • Email Marketing: HubSpot’s email marketing features allow businesses to create and send targeted email campaigns, with built-in personalization, segmentation, and automation.
  • • Social Media Management: HubSpot’s social media management tools help companies manage and monitor their social media accounts, schedule posts, and track engagement.
  • • Reporting and Analytics: HubSpot provides detailed reporting and analytics for all aspects of a company’s marketing, sales, and service efforts, enabling data-driven decision-making and optimization.
  • • Customer Service: HubSpot’s customer service features include a help desk, knowledge base, and customer feedback tools, enabling businesses to provide first-class support to their customers.
  • • Website Builder: HubSpot’s website builder allows businesses to build and manage their own websites, with optimization for inline SEO and mobile responsiveness.
  • • Integrations: HubSpot integrates with a wide range of third-party tools and platforms, including Salesforce, WordPress, and Google Analytics, allowing businesses to streamline workflows and data management.

HubSpot offers a range of pricing options for its CRM and marketing software. Here are the basic details: 

HubSpot CRM is free to use, with no time limit or usage limit. 

The HubSpot Marketing Hub offers four pricing tiers: 

  • • Free: Includes essential marketing tools such as lead capture forms, email marketing, and contact management. 
  • • Basic: Starts at $45 per month and includes more advanced features like A/B testing and ad management. 
  • • Professional: Starts at $800 per month and includes advanced automation, reporting, and integration. 
  • • Enterprise: Starts at $3,200 per month and includes more advanced features like predictive lead scoring and custom event triggers. 

Please note that these rates are subject to change and may vary based on factors such as the number of contacts in your database and your specific needs. 

2. Salesforce 

Salesforce is a cloud-based customer relationship management (CRM) software that helps companies manage sales, marketing, customer service, and other related activities. It is known for its flexibility, scalability, and advanced features. Salesforce offers different pricing plans based on the company’s specific needs, including: 

  • • The Basics: This plan costs $25 per user, per month and provides basic sales features and customer support. 
  • • Professional: This plan costs $75 per user, per month and includes advanced sales and marketing features as well as customization options. 
  • • Enterprise: This plan costs $150 per user, per month and includes all the features of the Professional plan, plus additional customization, analytics, and automation features. 
  • • Unlimited: This plan costs $300 per user, per month and includes all the features of the Enterprise plan, plus 24/7 support, unlimited customization, and access to more advanced features. 

Salesforce also offers several plug-ins and integrations with other tools and software, which may incur additional costs. Additionally, Salesforce offers a 30-day free trial, which allows businesses to try out the platform before committing to a pricing plan. 

3. Zoho CRM 

Zoho CRM is a cloud-based customer relationship management software that helps companies manage customer data, automate sales processes, and interact with their customers through various channels. 

Zoho CRM offers a host of features including contact management, lead generation, pipeline management, sales forecasting, marketing automation, and analytics. It also integrates with a variety of third-party applications such as G Suite, Microsoft Office, and social media platforms. 

Zoho CRM offers different pricing plans to suit different business needs. His plans include: 

  • • Free: This plan is suitable for small businesses and startups. Provides basic CRM functionality for up to 3 users. 
  • • Standard: This plan offers more advanced CRM features and supports up to 10 users. It costs $12 per user, per month. 
  • • Professional: This plan suits growing businesses and offers advanced CRM features such as sales forecasting, email integration, and workflow automation. It costs $20 per user, per month. 
  • • Enterprise: This plan offers advanced customization and integration features for large companies. It costs $35 per user, per month. 

Zoho CRM also offers a variety of additional features, such as social media integration, email marketing, and inventory management, that can be added to any plan for an additional cost. 

4. Copper 

Copper, formerly ProsperWorks, is a cloud-based CRM system designed to help businesses manage customer relationships. It’s a Google Workspace-recommended CRM that integrates with Gmail and other Google apps. 

Some of the key features of copper include: 

  • • Contact Management: Provides a complete view of customers, including contact information, contact history, and social media profiles. 
  • • Sales Management: Enables sales teams to manage sales deals and pipelines, set and track targets, and generate reports and forecasts. 
  • • Collaboration: Facilitate team collaboration and communication through shared customer information, email templates, and task management. 
  • • Automation: Automate repetitive tasks such as data entry, lead capture, and email follow-up. 
  • • Integrations: Integrates with many third-party tools, such as Google Workspace, Slack, and Mailchimp, to provide a seamless experience. 

The price of copper is as follows: 

  • • Basic Plan: $25 per user per month, billed annually, or $29 per user per month, billed monthly. This plan includes basic contact management, lead and deal management, and email integration. 
  • • Professional Plan: $69 per user per month, billed annually, or $79 per user per month, billed monthly. This plan includes advanced sales management features, collaboration tools, and automation. 
  • • Business Plan: $119 per user per month, billed annually, or $149 per user per month, billed monthly. This plan includes all the features of the Professional plan, along with advanced reporting and forecasting capabilities. 

5. Insightly 

Insightly is a cloud-based CRM system that provides a variety of features, including project management, pipeline management, lead management, contact management, and more. It is designed to help businesses build and maintain strong customer relationships while streamlining their sales and marketing processes. 

Insightly offers different pricing plans to cater to businesses of all sizes. Pricing plans are as follows: 

  • • Plus, Plan: The Plus plan is priced at $29 per user per month (billed annually). It includes features such as contact management, pipeline management, project management, and custom branding. 
  • • Professional Plan: The Professional Plan costs $49 per user, per month (billed annually). It includes all the features of the Plus plan, along with advanced reporting, lead routing, mapping, and custom permissions. 
  • • Enterprise Plan: The Enterprise plan costs $99 per user, per month (billed annually). It includes all the features of the Professional plan, along with advanced project management, workflow automation, and custom security features. 

Insightly also offers a free plan that includes basic features like contact management, project management, and access to mobile apps. The free plan is limited to two users and up to 2,500 records. 

The pros and cons of using Google Workspace as a CRM 

Since Google Workspace is not a dedicated CRM system, using it as a CRM can have both advantages and disadvantages. Here are some pros and cons to consider: 


Familiarity: Many companies already use Google Workspace for email, document management, and other business activities, so integrating CRM with this platform can bring familiarity and convenience. 

  • • Cost-effective: Google Workspace is generally more cost-effective than many standalone CRM systems, which can be a huge advantage for small businesses on a budget. 
  • • Scalability: Google Workspace is highly scalable, meaning it can grow with your business as it expands and requires more advanced features. 


  • Limited functionality: Google Workspace is not designed to be a CRM, so it lacks some key features and functionality that are standard in dedicated CRM systems. 
  • Customization: Customization options are limited in Google Workspace, so you may not be able to customize the system to meet your specific business needs. 
  • Integration Limitations: While some CRM systems integrate with Google Workspace, not all systems will be fully compatible or offer seamless integration. 

Ultimately, whether using Google Workspace as a CRM is a good idea will depend on your specific business needs and goals. It can be a viable option for small businesses or startups with limited budgets. Still, larger or more complex organizations may require a dedicated CRM platform with more advanced features and customization options. 


In conclusion, CRM systems are essential for any business that wants to maintain a positive relationship with its customers. A centralized data system allows companies to know their customers better, segment them better, retain them better, anticipate their needs, communicate with them more efficiently, protect the privacy of their data, and collaborate better within their organizations. While Google Workspace can be used as a CRM system, it may not be as effective as a dedicated CRM system.

Some of the best CRM systems on the market include HubSpot, Salesforce, Zoho CRM, Copper, and Insightly, each with its pricing and features. Choosing the right CRM system for your business depends on your needs and budget. Customizing your CRM system and integrating it with other applications can increase its effectiveness and efficiency. 

Read: Top CRM Choices For Small Businesses

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