The quality of customer service you provide affects the customer experience and ultimately your brand. Poor customer service can lead the customer to believe that the brand is lazy and doesn’t care about them. So how exactly can you improve your customer experience? That’s where CRM comes into play.
CRM provides a technological foundation for great customer service.
Here are a few ways you can get your salespeople to fall in love with CRM
When customer have to repeat their problems to every support person, they can get annoyed and give up on your product. CRM systems eliminate this problem by giving customer data and history access to the entire team no matter which platform the customer came from, making the customer service process seamless and efficient.
CRM systems provide knowledge management portals that enable customer self-service. Customers can access the FAQ and troubleshooting articles and solve basic problems without needing to talk to a representative. CRM systems also help set up online forums where customer can interact with each other and ask questions. Convenient, isn’t it?
Getting feedback from customer is also a form of customer service, one where you show them you care about their experience!
CRM allows you to automate surveys and schedule follow ups to gather customer feedback about how you can improve your service for them.
With DataBeys sales CRM, you can provide attentive customer support and increase your response time, hence improving your relationship with your customers and increasing customer satisfaction rate.