HubSpot Marketing Vs Klaviyo- The Facts


Today, E-Commerce businesses face the dilemma of selecting the right email marketing software to avoid making email marketing mistakes. With so many options available, it has become a tough choice. HubSpot and Klaviyo are the two most popular suppliers on the market right now. Are you confused about the choice? Worry no more! Databeys is here to help make your decision easier. We will be comparing the integration options and the features this email marketing software offers so you can make an informed decision.

HubSpot and Klaviyo – An Introduction:

HubSpot, founded in 2006 as an all-in-one marketing software, has now started offering wholesome sales and service packages. By enabling the establishment of new properties in the system or by offering options for custom objects, HubSpot offers complete flexibility in controlling the customization. You may book meetings with your contacts using a free service that links with HubSpot CRM. As an alternative to the popular meeting scheduling tool known as, this HubSpot tool. While Klaviyo, which was introduced in 2012, has evolved over time from an email automation programme to an automated email marketing programme. Data about your consumers can be collected and stored using Klaviyo. Data fields are the structures used to organize the customer information you gather and save in Klaviyo. You segment your lists using these data variables to send more targeted messaging. The segmentation capabilities on the Klaviyo platform allow you to group clients into groups based on the stored data. You can utilize Klaviyo’s A/B testing tool to improve the subject lines and emails you send. The system automatically delivers each of your email versions to a subset of your clients once you make numerous versions.

Both platforms offer similar services like WYSIWYG email editor, email templates, A/B testing features, email automation, and personalization capabilities. However, each has some distinctive features that the other lacks, which are deciding factors.

Integrating Capabilities:

The integrating capabilities are the distinguishing feature between the two-email marketing software. HubSpot’s prime feature is its internal integration with its Marketing, Sales, Services, CMS hub, and CRM is seamless. If you have HubSpot Sales Pro or above, the integration possibilities are even better, offering 200 software integration options. It further provides the ability to create custom integrations using open API.

As for Klaviyo, it integrates with all the major E-Commerce platforms, including Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, WooCommerce, and Amazon Marketplace. But its integration is limited as compared to HubSpot.

So, if you are a business reliant on other technologies, then the best email marketing software for you is HubSpot. Easy integration lets you enjoy the best of other software.


Depending on how many emails you send, how many contacts you have, and other software capabilities, both platforms have different pricing tiers. It helps you pick and pay for the capabilities based on your unique goals. HubSpot’s email marketing software can be purchased with the CRM and marketing hub package. The HubSpot CRM package is completely free, offering a variety of free marketing sales and service tools. Email marketing was just added to their suite of free marketing tools in 2019. HubSpot’s marketing hub pricing calculator offers a precise estimate, giving you a quick quote based on your number of contacts, add-ons, and services.

On the contrary, Klaviyo offers flexibly priced email marketing software consisting of emails, contacts, and email chat support. It has a pricing calculator on its website, helping you understand costs, features and even the potential ROI invested in this platform.


Their ratings and reviews are remarkable because they are top providers. Let us check statistics by Finances Online. Klaviyo with a user rating of 97%, holds an overall 9.4 score. Competitively, HubSpot scored 9.0 with a user rating of 99% while having a much bigger audience and more diverse services.

Email Marketing Software and More…?

HubSpot’s main advantage over its competitors is its universality and scope. It offers email marketing as just one component of its well-oiled marketing machine. Moreover, it has a user-friendly platform compared to other more complex marketing automation systems, and timely phone email and chat support improving your customer services. Furthermore, HubSpot recently released a new drag and drop editor for emails and landing pages to facilitate non-developers in creating custom templates. Finally, it offers an array of education and support for its customers. It has a huge catalog of helpful resources to make sure you are making the most out of this platform

Klaviyo is closer to a standalone email automation product. It has a special place in the e-commerce email marketing space because it started this. In-depth connections with e-commerce systems are included, as well as capabilities like email attribution reporting, micro-segmentation based on store activity, and pre-built abandoned cart automation. This platform offers more customized and built-out solutions, proving highly favorable for a less experienced company with a smaller user network only requiring email marketing software.

Flaws of Each:

HubSpot was criticized by some users for its yearly contract and steeper pricing with the growth of its contacts list. Customers have also struggled with their landing page and email template builder called design manager. Yet, HubSpot has introduced new and creative solutions to utilize for e-commerce marketing solutions.

Both a community forum and phone-based customer assistance are absent from Klaviyo. It has left users complaining about the platform’s steeper learning curve and confusing features. Some even find pricing to be expensive.

Hence, both have their pros and cons. Only your needs can determine the right choice for you. Klaviyo can be your choice if just email marketing software is your requirement, which seldom happens. On the other hand, HubSpot provides you with a very well-rounded experience allowing you to get the best of other technologies as well. HubSpot gives an overall boost to your company in terms of sales services and now email marketing too, So, why settle for one thing when you can have it all? To get your email marketing software, contact Databeys today. ‍

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