Hubspot vs Salesforce: Which is Best for you?

Hubspot vs Salesforce: Which is Best for you?
Databeys CRM Consultant in Dubai
Databeys CRM Consultant in Dubai
March 1, 2023
Databeys CRM Consultant in Dubai
10 min to read
Ahsaan Siddique

Hubspot and Salesforce are the most popular customer relations management (CRM) platforms. Although both have some similar characteristics they are also differences that can make an adequate for their work. Hubspot is a marketing, sales, and cloud-based customer service platform, all of which are designed for small and medium enterprises. It includes a set of tools such as email marketing, social network management, lead, care, and analysis. Hubspot is famous for its easy-to-use interface and comprehensive support resources. Salesforce, on the other hand, is a more powerful CRM platform designed for medium-sized companies at the institutional level. It provides a wide range of features that include sales prediction, marketing automation, customer service management, and analysis. Salesforce is very personalized, which makes it a common option for complicated needs. When deciding between Hubspot and Salesforce, consider factors such as the size of your business, your budget, and the specific characteristics you need. If it is a smaller company with a limited budget, Hubspot can be the best option due to the unique price model and easy-to-use interface. However, if you have complex work needs and require a high level of customization, Salesforce can be adequate. Ultimately, both Hubspot and Salesforce of Fuertes Platforms can help companies improve their sales, marketing, and customer service. The key is to carefully evaluate your commercial needs and choose the statute that meets these needs in the best way.

What is CRM?

CRM, or customer relations management, is a software system designed to manage the company's interactions with its customers, including customer data, sales automation, customer service, and marketing automation. It helps companies improve their relationships with customers and simplify their sales process by the organization of customer data and automating many routine tasks. CRM can be used to store customer communication information, track sales opportunities, register customer reactions, and manage marketing campaigns, among other things. By providing a complete offer for customer activity through multiple channels, CRM can help companies better understand their customers and provide more personalized experiences.

What does CRM do?

CRMS, or customer relationship management systems are programs designed to help companies manage customer relationships, interactions, and data. CRMS provides a central database that stores information about customers, such as contact data, purchase registration, communications preferences, and other relevant data. CRMS offers many characteristics and capacities that allow companies to simplify and automate many of their operations that face customers, sales, marketing, customer service, and support. Includes some basic functions for CRMS:

  • • Lead management: track and administer expected customers through the sales track
  • • Sales automation: automation of sales operations such as lead care, monitoring, and closing of the agreement
  • • Marketing Automation: Verify marketing operations such as email campaigns, social network management, and driving generation
  • • Customer and Support Service: Customer consultations, complaints, and applications through several channels
  • • Reports and Analysis: Create reports and visions about customer and sales data and marketing performance

In general, CRMS helps companies improve customer interactions, simplify their operations and make better decisions by taking advantage of customer data.

What is HubSpot?

Hubspot is the marketing, sales, and customer service platform that provides a set of tools for companies to attract, and be involved in their customers. Hubspot offers a variety of characteristics, which include web creation, capture and management of leads, email marketing, programming, social media monitoring, customer relations management (CRM), management of sales pipes, and service tickets to customers. Hubspot's goal is to provide companies with a platform to manage marketing, sales, and customer service efforts, allowing them to simplify their operations and provide a better customer experience.

What is Salesforce?

Salesforce is the Customer Relationship Management Program (CRM) based on a group of nuclei that provides companies with a platform to administer all customer reactions and sales activities. It is an integral tool that allows companies to administer their sales, marketing, customer service, and other commercial operations in one place. Salesforce offers a wide range of features and works, which include lead management, sales prediction, opportunities monitoring, customer service management, marketing, and analysis automation. It is widely used by companies of all sizes and industries to simplify their operations, improve productivity, and advance growth.

HubSpot opposite Salesforce: similarities and differences

Hubspot and Salesforce are among the famous client relations management tools (CRM) used by companies. Both have many similarities and differences, which can choose the correct difficulty. These are some of the main similarities and differences between the two:


  • Both provide a central database for customer information and monitoring activity.
  • • Both allow you to create fields and objects dedicated to storing your work data.
  • Each of the characteristics and reports of reports helps you track your performance and identify improvement areas.
  • Both provide integration with third-party tools and platforms to expand their capabilities.


  • Hubspot is the marketing and sales platform in a CRM, marketing automation, sales, and service tools, while Salesforce is mainly a CRM platform with separate marketing automation and Service Cloud automation offers.
  • Hubspot is famous for the ease of use and ease of use, while Salesforce has a more pending educational curve, but provides more sophisticated customization and composition options.
  • Hubspot provides more price plans for small prices and new companies, while Salesforce is more expensive and is generally aimed at large companies.
  • Hubspot is designed to be a complete platform to manage the reactions of its customers from beginning to end, while Salesforce is often used as part of the largest collection of technology with tools and other platforms.

In the end, the choice between Hubspot and Salesforce depends on the specific needs and requirements of their work. It is important to carefully evaluate the options and consider factors such as the budget, the characteristics, the ease of use, and the expansion before making a decision.


Hubspot and Salesforce offer a wide range of capabilities for their users. These are some of its main capabilities:

Hubspot Capacities:

  • • Marketing Agency: HubSpot offers a complete set of automated operating tools for marketing that includes email marketing, pioneer sponsorship, planned pages, and social media marketing.
  • • Sales automation: Hubspot companies help companies manage their sales pipes, automate frequent tasks and close more agreements.
  • • Customer Service: HubSpot provides a customer aid and service platform that helps companies manage customer reactions and improve customer satisfaction.
  • • Content Management: HubSpot provides tools to administer and publish content of the website, including blogs, standards, and pages of the web space.
  • • Analysis and Reports: Hubspot provides a set of reports and tools to help companies track and measure their marketing, sales, and customer service performance.

Salesforce capabilities:

  • • Sales automation: Salesforce is mainly famous for its sales automation capabilities, which include lead management and opportunities, sales prediction, and sales performance analysis.
  • • Customer Service: Salesforce provides a comprehensive customer service platform that includes assistance service, a customer community, and a knowledge base.
  • • Marketing Agency: Salesforce offers a set of marketing automation tools, which include email marketing, pioneer sponsorship, and social media marketing.
  • • Analysis and reports: Salesforce provides advanced analysis and reports tools to help companies track, and measure their sales, market them, and perform customer service.
  • • Specialization: Salesforce is very personalized and can be customized to meet the unique needs of the company.

In terms of capacities, both Hubspot and Salesforce offer a wide range of characteristics to help companies manage their customer relationships. However, Salesforce focuses mainly on sales automation, while Hubspot provides a more complete range of marketing, sales, and customer service tools.

Easy to use

Hubspot is easy to use and has a friendly interface for users. It is designed for small to medium-sized companies and provides a simplified and direct approach to managing customer reactions. The platform is self-taught, with a clean design that facilitates the search for the information you need. Salesforce, on the other hand, has a more pending educational curve and can be more complicated to use. It is designed for larger companies and institutions and provides a more complete approach to managing customer relationships. Although Salesforce provides more advanced characteristics and customization options, it may require more training and experience to use its complete abilities.


Hubspot and Salesforce have several price models and plans. Hubspot offers a free CRM Plan with basic characteristics, as well as many paid plans that differ in price depending on the integrated additional characteristics and tools. Its paid plans begin from $ 45 per month for an initial plan, $ 450 per month for the professional plan, and $ 1,200 per month for the Foundation Plan. It also provides additional functions and additional tools at an additional cost. Salesforce offers a set of price plans that vary according to the guaranteed characteristics and tools, as well as the size of your organization. Your price plans begin from $ 25/month/month for the basic plan, $ 75/per user/month for the professional plan, $ 150/per user/per month for the foundation plan, and $ 300/per user/month for the plan unlimited. It also provides additional functions and additional tools at an additional cost. In general, both Hubspot and Salesforce offer flexible price plans that can be designed according to the specific needs and the budget of their business.

Applications and integration

Both Hubspot and Salesforce offer a set of applications and integration to improve their basic functions. Hubspot provides a wide range of original integration with common tools such as Gmail, Outlook, and Google Drive, as well as integration with third-party applications such as Zapier, Eventbrite, and SurveyMonkey. Hubspot also provides a market of more than 500 applications and an integration that can be installed directly from the HubSpot platform. On the other hand, Salesforce offers AppexChange with more than 5,000 applications and integration that can be integrated into the statute. Salesforce also provides original integration with famous tools such as Gmail, Outlook, and Google Drive, as well as integration with third-party applications such as Dropbox, Slack, and Mailchimp. In general, both platforms offer a solid selection of applications and integration to improve their basic functions, but the Salesforce Apporce market is larger and firmer than the HubSpot market.


Both Hubspot and Salesforce offer customization options but differ in the level of complexity and the required technical knowledge. HubSpot customizations are designed to be easier to use and access non-technical users, while Salesforce options require the more technical experience. HubSpot provides a visible editor for clouds and getting out to create custom templates, shapes, and pages. It also has a market where users can navigate and install integration processes in advance with third-party tools. Salesforce offers a powerful set of allocation tools, which include its programming language, Apex, and its visual force. These tools allow users to create objects, fields, and personalized workflow, as well as create facades and personalized user pages. Salesforce also has a large market for applications and third-party integration. In general, both systems provide large-scale customization possibilities, but HubSpot is generally easier to use and access for those who have no technical experience. Databeys is a HubSpot CRM Partner in Dubai. Connect with us to get the most out of your HubSpot CRM.

Read:What Is The Value Of Working With A HubSpot Partner In Dubai?

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