With the advent of the internet and social media, customers are more connected than ever before and can quickly share their experiences with others. As a result, businesses must be more responsive to customer needs and provide a higher level of service. CRM systems help businesses to track and manage customer interactions, providing valuable insights into customer behavior. Additionally, CRM systems can automate many routine tasks, such as responding to customer inquiries or sending sales follow-ups. Businesses can improve customer satisfaction and loyalty by using a CRM system, resulting in increased sales and profitability. In short, CRM is essential for any company that wants to stay competitive in today’s fast-paced, connected world.
When it comes to choosing the right CRM for your business, the options can be overwhelming. Many different platforms are available, each with unique features and selling points. In this blog post, we will compare two of the most popular CRM platforms on the market: Zoho and Pipedrive. We will look at each platform in detail, and help you decide which one is best suited for your business. So, without further ado, let’s get started!
Pipedrive is a sales and CRM software tool designed to help salespeople close more deals in less time. It does this by automatically keeping track of all your sales activities and customer information in one place, so you can see your progress immediately and quickly identify any areas that need improvement. In addition, Pipedrive provides a range of features to help you stay on top of your pipeline, including customizable dashboards, email integration, and real-time alerts. Whether you’re an experienced sales professional or just getting started, Pipedrive can help you close more deals and grow your business.
Zoho CRM is a cloud-based customer relationship management software developed by Zoho Corporation. It is designed to help businesses track sales opportunities, manage customer information, automate marketing and sales processes, and deliver excellent customer service. Zoho CRM is available in both free and paid versions, with the paid version offering more features and support. The software integrates with a wide range of business applications, making it a versatile tool for small and medium businesses. Zoho CRM is constantly evolving, with new features and functionality being added regularly. As a result, it is an excellent choice for businesses that are looking for a comprehensive CRM solution.
So, how to select the one that serves you better?
First things first, it’s crucial to determine the size of your sales team to reflect upon the number of licenses you’ll need.
Secondly, you must decide and prioritize features that are most important to your business. Both Pipedrive and Zoho offerings include a wide range and variety of features, so it is important to carefully consider which ones will best meet your needs.
Lastly, you will need to decide the payment schedule. That is whether you want to pay for an annual or monthly subscription. As both have different financial incentives. That is if you choose the annual subscription, you avail yourself more value in terms of the subscription fee, and in the monthly subscription, you can opt-out anytime if your needs are changed.
Now, with these things in perspective, we will contrast and compare the two based on critical factors elaborated below:
Value for money- Pricing:
Pipedrive is the perfect management tool for those who want to get more out of their business. With a 14-day free trial, you can see how it works before committing with monthly charges that range from 12 dollars per month (for small businesses) up to 75 dollars annually if running an enterprise-size company! Not only does this program have great prices but also offers customizable packages so there’s no need to worry about overpaying on unnecessary add-ons or gaining access later when they’re released which helps reduce expenses by 20%.
One thing worth mentioning here: The best part? Pipedrive automatically updates itself as new features become available – Meaning Your value never goes down!
So, Zoho CRM is also a powerful Customer Relationship Management software with a wide range of features to help businesses streamline their sales and marketing processes. The software is available in three editions: Standard, Professional, and Enterprise. pricing for the Standard edition starts at $14 per month per user, while pricing for the Professional and Enterprise editions starts at $23 and $40 per month per user respectively. All these plans come with a 15-day free trial. You can save 34% on annual billing. Zoho seems like the clear winner apart from its basic plan. Add-ons are available with extra charges. All editions include unlimited storage, support for an unlimited number of users, and free expert setup assistance. The Professional and Enterprise editions additionally include advanced features such as Lead Scoring, Universal Search, and Custom Objects.
The pricing for Zoho CRM is very reasonable, especially considering the wealth of features that are included in the various editions. The Standard edition will likely be sufficient for most small businesses, while larger businesses will find the added features of the Professional and Enterprise editions to be well worth the extra cost. Regardless of which edition you choose, Zoho CRM is an excellent investment that will help your business to increase sales and improve customer satisfaction.
Read: Leveraging CRM For B2B Firms!
Functionality- features & tools:
Pipedrive is designed to be used by small businesses, but it can be customized for larger organizations as well. The software is web-based and can be accessed from any computer or mobile device with an internet connection. It has a simple, intuitive interface that is easy to learn and use.
Pipedrive includes all the essential features of a CRM system, such as:
1. Contact and account management
2. Opportunity tracking,
3. Pipeline management,
4. Quote and invoice generation,
5. Order management, and reporting.
It also offers several advanced features, such as:
1. Sales forecasting
2. Workflow automation,
3. Integrations with third-party applications.
In contrast, Zoho is a powerful sales and marketing platform that offers customizable web forms, labeled data for importing leads into your pipeline management system (PMS), and notifications on when you have too many unread emails in your inbox or chat rooms where people are waiting to talk with one another. The application also features live chats which allow users an interactive experience while they’re browsing through their website’s content; custom filters can be used alongside any other type of search criteria like company size etc., giving more specific results than traditional approaches typically do – plus analytics let you track visitor behavior across multiple channels at once.
Some features of Zoho CRM include:
1. Ability to manage sales pipelines and tasks
2. Contact management
3. Reporting and analytics
4. Customizable interface
5. Customer services optimization
Key Differentiation points:
• Pipedrive UI/UX is very easy to use while Zoho UI/UX seems a bit complex and cluttered
• Pipedrive offers partial automation of tasks while Zoho offers a wide range of fully functional AI-based automation.
• Pipedrive offers customers a faster and more timely response time than customer representatives of Zoho.
Overall, we found that Zoho CRM offers a more comprehensive and customizable platform than Pipedrive. However, it’s not as easy to use or affordable for small businesses with limited resources which makes them better suited for those who have already established themselves in the marketplace – so think about your needs before choosing!
If you need a budget-friendly CRM for optimization of the sales process only, Then Pipedrive is for you. Otherwise, Zoho is more suited considering its holistic nature encompassing all business functions but it sure costs more than Pipedrive. Simply put, Pipedrive is suited for scaling ventures and SMEs, While Zoho is a solution for Medium to Enterprise level organizations with diversified functional needs.
Still not sure? which one is best for you?
We understand that finding the right CRM software and the right package for your business is like finding a needle in a haystack. Although you can proceed on your own, if you want to find the optimum one, you can count on our expertise in CRM implementation, being the #1 CRM implementation firm in Dubai, our top-tier consultants can assist you in realizing your business aspirations.