With so many options available, it becomes difficult for an organization to decide which one is best suited to its current and potential needs. In this blog post, we aim to supply a side-by-side comparison of two widely used CRM software, Hubspot and Pipedrive, so you decide whichever is better suited to you!
Before diving into the specifics, let us get acquainted with both software. At this time, we assume that you already know what CRM is, but if you don’t. it would be better if you acquaint yourself with it first. Read LET CRM DO YOUR WORK on our blogpost to understand CRM!
What is Hubspot?
Hubspot- a CRM system that provides you with an all-in-one solution with a holistic set of various useful tools, catering to scaling companies. The cherry on top is its intuitive nature which makes using Hubspot easy no matter what kind or size your company is. The testament to this is the 113,000 businesses around the world, which have employed Hubspot and are reaping benefits in the fold as you are reading this. Hubspot offers a good balance between user-friendliness and horsepower, with an easy-to-use interface and a wide array of customizability.
In addition to Hubspot being SME-friendly (which accounts for most users), large organizations also receive help from having all their needs met within just 1 dashboard; whether they’re looking into acquiring new customers via email campaigns set up specifically with marketers who specialize in sales funnels–or creating an efficient system utilizing content publishing tools. It has just something for every important business function aiding in optimization and enhancing productivity, but it also comes at a hefty price. To avail of all the benefits, you’d have to purchase updates and premium packages which may or may not be that pocket friendly, depending on your organization’s size and business needs.
Read: Funnel Optimization 101 – A Guide On How To Close More Prospects!
What is Pipedrive?
Primarily, Pipedrive is a functional Sales CRM software, as it inherently serves the purpose of optimization of the Sales Conversions process and Pipelines through tons of workflow automation tools. Pipedrive’s intuitive design makes managing every aspect of customer relationships easy. With Pipedrive, you will not have to worry about losing leads or outdated information ever again thanks to its integrated simple interface.
Simply put, it is a Sales CRM and pipeline management solution that enables businesses to plan their sales activities, and track deals from the beginning through the end of the sales funnel. Built using an activity-based selling methodology–Pipedrive streamlines every action involved in converting a potential deal into a successful sale.
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So, Which One is Better for you?
Now, before divulging right into comparison to decide which one is better, you need to put three things into perspective!
First, it’s important to determine the size of your sales team and the number of licenses you’ll need. Pipedrive’s pricing is based on the number of users, while Hubspot’s pricing is based on the number of contacts in your database.
Second, you will need to decide which features are most important to your business. Both Pipedrive and Hubspot offer a wide range of features, so it is important to carefully consider which ones will best meet your needs.
Finally, you will need to decide whether you want to pay for an annual subscription or a monthly subscription.
Now, with these things in perspective, we will contrast and compare the two based on critical factors elaborated below:
1. Value for money:
A comparison based on Value & Pricing
Pipedrive’s pricing plans are based on the number of users, with the Starter plan costing $12 per month for up to 3 users, the Regular plan costing $24 per month for up to 10 users, and the Enterprise plan costing $48 per month for unlimited users. There is also a free 14-day trial available.
Pipedrive also offers a discount of 20% for annual billing. All plans include unlimited deals, tasks, notes, files, and email integration. The Regular and Enterprise plans also include features such as custom user permissions, deal scoring, and advanced reports.
On the other hand, Hubspot’s pricing plans meet the needs of a variety of businesses, from small businesses to enterprise companies. The company offers three different tiers of service: Essentials, Professional, and Enterprise. Each level comes with unique features and limitations.
The Essentials plan is the most affordable possibility and includes basic features such as CRM, live chat, and email marketing. The Professional plan builds on the Essentials plan with added features such as reporting and automation. The Enterprise plan is the most comprehensive choice and includes advanced features such as Salesforce integration and dedicated account management. Hubspot’s pricing plans are flexible, so businesses can choose the level of service that best meets their needs.
There is no clear winner when it comes to pricing; it depends on your specific needs and preferences. For Instance, if you just want simplified sales process management at a lower price range, Pipedrive is your best bet as it is remarkably simple and costs much less than Hubspot. However, if you want something holistic and that too with low tech stack, then Hubspot is better for you as its focus is not on just sales but other business functions as well.
2. Lead/Contact Management:
A comparison based on Sales Process Optimization
Sales process management all way from lead generation to final closing, along with contact management capabilities are an integral part of both the software, Be it Hubspot or Pipedrive.
Hubspot is a powerful e-marketing tool, but it has certain limitations. For Instance, there’s no way to distinguish between leads and contacts in Hubspot; all data is treated equally (that is, there is no distinction amongst leads, contacts, companies, and websites―as all are considered contacts) with up to 1,000 custom properties per object on all paid plans – this means you could end up spending more time tracking down information about your customers rather than contacting them.
The automatic lead rotation built into Hubspot’s both Professional and Enterprise plans– ensures that no two people receive the same email from this service twice, which saves the company from annoying the customers. The contact scoring system also tracks how often prospects respond, letting sales team members figure out the quality of the lead, simply finding whether to pursue or drop it if there was never any response on their end. Hubspot also emails them right away too, which means less time wasted waiting around wondering where all those prospects went unnoticed by someone else.
On the other hand, Pipedrive allows you to build an unlimited contacts database. Pipedrive offers lead and deal management, customizable pipelines and thirty to unlimited custom fields, betting on the package you opt for. Also, The Pipedrive Contacts Timeline visually represents your communication history with contacts. Pipedrive will also merge duplicate data for you and smart contact data allows you to generate useful insights about contacts and leads directly from public sources like LinkedIn and others.
3. Email Automation and Personalization:
A comparison based on Email Marketing Services
There is no denying that Email marketing is a powerful tool which helps businesses reach the intended audience with relative ease. And, when used effectively, email marketing can be highly effective in driving conversions and generating leads. Studies have shown that email marketing has an ROI of 4,300% – making it one of the most efficient forms of marketing available.
Well, Hubspot happens to be one of the leading providers of email marketing software and services. With Hubspot, businesses can create beautiful and effective email campaigns quickly and easily. In addition to that, Hubspot offers a wide range of features and integrations that make it easy to track results and perfect campaigns for maximum effectiveness. If you are looking for an email marketing solution that can help your business to achieve its goals, Hubspot is worth considering.
Although Pipedrive is known for its sales management capabilities, its email marketing features are top-notch. It allows you to create highly customized email campaigns. You can also segment your contacts into separate groups so that you can send more targeted messages. Additionally, Pipedrive supplies robust tracking and reporting tools so you can track the performance of your email campaigns. Apart
from the Essentials Package, you can design your templates and schedule emails in advance to be sent at any desired time, allowing you to set your next plan of action proactively. The feature to merge fields is also available, which is quite a useful tool for targeting groups with ease through one-to-all emails. Overall, Pipedrive’s email marketing capabilities are powerful and easy to use, making it an excellent choice for businesses of all sizes.
4. Artificial Intelligence –
A Comparison based on Automation tendencies:
Automation is pivotal -if not essential- for organizations to match the pace of efficiency needed with the day-to-day operations, which are growing more complex and tedious with every going second. Automation happens through AI-Algorithms and non-AI Algorithms.
Automation allows users to set tasks in advance which are set in motion which happens automatically once the algorithm receives the intended stimuli. The algorithms can be set through custom workflows. Both, Hubspot and Pipedrive, have Customizable templates for workflows.
However, the limits for work-flows templates that can be customized are different, depending on the package subscription type:
Hubspot Premium plans are available with workflows depending on your corporate needs. However, the limitation is, that the range of workflows that can be deployed at Hubspot comes with the upper limit of one thousand templates.
While Pipedrive enables you to apply 30, 60, and 1000 workflows for basic, professional and enterprise subscriptions respectively, which are also open to customization as suited.
So, when it comes to this aspect, your template requirement size is a determining factor here. It’s simply a choice of preference.
What is best for you?
Well, if your organization happens to fall into the Small and Medium Size Enterprises category and your only concern is just streamlining the sales process efficiently with a very user-friendly interface that too at a limited budget. Then, Pipedrive is for you. Its packages are priced differently by Pipedrive when subscribed annually, saving at most 20 percent in value. It is easy to use. It is simple. And it gets work done. There are no hidden costs. And is easier to adapt to. It is AI integration friendly as well. So, if you need it to connect with other CRMs, it will allow you to do that as well.
If you are an organization with growing needs, then you need all the functionalities in one phenomenal CRM system. So that you can cater to marketing, sales, and customer service, simultaneously. Then, your best bet is Hubspot. It has diverse plans and upgrades, which allow you to choose relevant tools from Hubspot. So, if your organization needs an upgrade, you can just upgrade the Hubspot subscription package and can instantaneously unlock the relevant features.
Still not sure? which one is best for you?
We understand that finding the right CRM software and the right package for your business is like finding a needle in a haystack. Although you can proceed on your own, if you really want to find the optimum one, you can count on our expertise in CRM implementation, being the #1 CRM implementation firm in Dubai, our top-tier consultants can assist you in realizing your business aspirations.