Are you just opening for business, or have you started focusing on your business’s online aspect? Whatever might be the case, you must be thinking about where to start and steps to take in order to ensure an impactful online presence. Setting up a website with your company’s name as the brand name is the most obvious thing to do. Alongside that all social media platforms are created with the same brand name. But this isn’t all there is to effective digital marketing. Some organizations don’t recognize the importance of email marketing. Another thing you need for your market credibility and effectiveness is your professional business email.
Email is a digital package delivery service. Its productivity depends on your ability to send email messages with attachments. The ability to attach documents to a chat on the internet serves a purpose, therefore try to picture some messages without attachments. Email is still one of the primary means of business communication even though it is far from the optimum transmission and storage medium. Additionally, it has improved in intelligence and usability while maintaining ubiquity and interoperability.
If you already have a website for your business, it is only sensible to get your personalized professional business email with the same domain name. Databeys thought it was essential to convey to you why professional email is needed to keep you a step ahead from the beginning.
Professional Interaction and Branding:
Emails have become a widely used source of communication these days. People get numerous emails each day but pay attention to only a few. In that case, what will make your email stand out and tempt your targeted audience to open it? It is a professional business email address with your company name as its domain name. It will give a professional and legitimate impression of your company.
Imagine one gets a generic email like email@example.com. Will it mean anything to them? No! On the contrary, if they receive an email from firstname.lastname@example.org, this will automatically pique their interest and exponentially increase the chances that they will become customers.
Furthermore, it helps your existing customers identify the important emails and promotions from you. Among numerous emails, they can easily spot yours.
Most importantly, the domain name helps create brand recall and recognition. Even if the email is not opened but the name of the company somehow remains in the subconscious of the viewer. It is subtle digital marketing strategy to build a customer base for your company and get it recognized by the clients due to visual memory. With time, your company would be well-known, and your brand established.
Catchy Taglines/Subject Lines:
Instead of using subject lines like “hello” or “hi,” try to keep the subject clear. Because those lines lack information, they fail to convey to the reader the significance of your message. So, if you want an answer, try to be explicit. Additionally, try to include a date in the subject line of messages that mention meetings so that recipients will know exactly when the meeting is taking place.
When recipients receive your email and open it in their inbox, they can only view the subject line. Catchy and concise email subject lines are more crucial than ever because email inboxes get hundreds, if not thousands, of emails every day. Often, this one line of content will determine whether an email is opened or deleted without being read.
Effective email subject lines can leave a lasting impression on your readers. Whether or not the effort you put into your email will pay off depends greatly on the words you use in the subject line. Your email campaigns, no matter how complex or well-crafted, are useless if your intended audience doesn’t open them.
Email Security and Authority:
When using the free email services, you might not realize that your privacy and data security is at stake. Moreover, these are easy and attractive targets for hackers and spammers, keeping you always at risk.
In contrast, having your professional email domain guarantees email security and encryption. It safeguards you and your customers, developing trust in your brand. Additionally, your email hosting provider is always at your beck and call to deal with any problems. Be it protection against malware and hackers, secure data backup, or servers going down, you need not worry. You are always catered to by the expert services of your email hosting provider.
Besides, using a generic email service such as Gmail is not everlasting. There is a huge probability that you might need to switch to some other service like Yahoo or a more personalized service in the future. Then, you might lose many of your loyal customers as they would be unaware or skeptical of the change.
The best thing about having a personalized professional business email is that it remains yours forever. You might change your email hosting providers and still not change anything about it, ensuring a smooth flow in work.
Departmental and Employees Professional Emails:
You can easily customize different emails with your domain name for your departments like information, customer care, sales, marketing, etc. An email address like email@example.com allows your customers and even other departments to directly correspond with the department offering the services of their interest. It saves time and provides an efficient communication system.
Secondly, a company-based email address for each of your employees becomes possible. You can easily create email addresses consistent with your business for your new employees and deactivate those that belonged to past employees. It ensures your control over data access and activity in your organization.
Now, finding the right consulting firm that provides value added consultancy services is the key. With our CRM and Marketing software and experts on hand, you can gain a competitive advantage and ensure success for your business. Join hands with DataBeys, No.1 email marketing services providers in Dubai to step up your email marketing game now.! We hope that you have realized how crucial it is to set up your own professional business email. Lack of it can cause you to lose your chance in the market. So, get your clients with some great business email campaigns.