Are you just opening for business, or have you started focusing on your business’s online aspect? Whatever might be the case, you must be thinking about where to start and steps to take to ensure an impactful online presence. Setting up a website with your company’s name as the brand name is the most obvious thing to do. But this isn’t all there is to effective digital marketing. Another thing you need for your market credibility and effectiveness is your professional business email.
If you already have a website for your business, it is only sensible to get your personalized professional business email with the same domain name. Databeys thought it was essential to convey to you why professional email is needed to keep you a step ahead from the beginning.
Emails have become a widely used source of communication these days. People get numerous emails each day but give attention to only a few. In that case, what will make your email stand out and tempt your targeted audience to open it? It is a professional business email address with your company name as its domain name. It will give a professional and legitimate impression of your company.
Imagine one gets a generic email like firstname.lastname@example.org. Will it mean anything to them? No! On the contrary, if they receive an email from email@example.com, this will automatically pique their interest and exponentially increase the chances that they become a customer.
Furthermore, it helps your existing customers identify important emails and promotions from you. Among numerous emails, they can easily spot yours.
Most importantly, the domain name helps create brand recall and recognition. It is a subtle digital marketing strategy to build a customer base for your company due to visual memory. With time, your company would be well-known and your brand established.
When using the free email services, you might not realize that your privacy and data security is at stake. Moreover, these are easy and attractive targets for hackers and spammers, keeping you always at risk.
In contrast, having your professional email domain guarantees email security and encryption. It safeguards you and your customers, developing trust in your brand. Additionally, your email hosting provider is always at your beck and call to deal with any problems. Be it protection against malware and hackers, secure data backup, or servers going down, you need not worry. You are always catered to by the expert services of your email hosting provider.
Besides, using a generic email service such as Gmail is not everlasting. There is a huge probability that you might need to switch to some other service like Yahoo or a more personalized service in the future. Then, you might lose many of your loyal customers as they would be unaware or skeptical of the change.
The best thing about having a personalized professional business email is that it remains yours forever. You might change your email hosting providers and still not change anything about it, ensuring a smooth flow in work.
You can easily customize different emails with your domain name for your departments like information, customer care, sales, marketing, etc. An email address like firstname.lastname@example.org allows your customers and even other departments to directly correspond with the department offering the services of their interest. It saves time and provides an efficient communication system.
Secondly, a company-based email address for each of your employees becomes possible. You can easily create email addresses consistent with your business for your new employees and deactivate those that belonged to past employees. It ensures your control over data access and activity in your organization.
Now we hope that you have realized how crucial it is to set up your own professional business email. Lack of it can cause you to lose your chance in the market. Contact Databeys and get your domain-based professional email.