Which is best Zoho vs HubSpot CRM?

Which is best Zoho vs HubSpot CRM?
Databeys CRM Consultant in Dubai
Databeys CRM Consultant in Dubai
March 3, 2023
Databeys CRM Consultant in Dubai
10 min to read
Ahsaan Siddique

Zoho CRM and HubSpot CRM are powerful customer relationship management (CRM) solutions with a range of features and capabilities that can benefit businesses of all sizes. However, there are some differences between the two that may make one a better fit for your organization than the other. One of the main differences between Zoho CRM and HubSpot CRM is their pricing model. Zoho CRM offers a range of pricing plans based on the number of users, while HubSpot CRM is completely free. However, some of HubSpot's more advanced CRM features, like marketing automation and custom reporting, are only available through paid plans. Another big difference between the two is their focus on different aspects of the sales process. Zoho CRM has a strong focus on sales automation and sales pipeline optimization, while HubSpot CRM focuses more on marketing automation and lead nurturing. When it comes to third-party app support and integrations, Zoho CRM and HubSpot CRM offer a variety of integrations with other popular business tools. However, Zoho CRM is known for having broader integration options, even with popular accounting software like QuickBooks. In the end, choosing between Zoho CRM and HubSpot CRM depends on your business needs and priorities. If you're looking for a CRM solution that offers a strong focus on sales automation and has extensive third-party integration options, Zoho CRM might be the best choice. On the other hand, if you're looking for a free CRM solution with a strong focus on marketing automation and lead nurturing, then HubSpot CRM might be the best option.


Zoho is a cloud-based software suite that provides a suite of tools for businesses of all sizes. Zoho offers a variety of products and services that cover different business areas, including sales, marketing, customer service, finance, human resources, and more. Zoho CRM is a popular solution that enables businesses to manage customer relationships, automate sales and marketing processes, and streamline business processes. Zoho CRM features include lead management, contact management, deal tracking, automation, and analytics. Zoho also provides several other tools, including Zoho Books for accounting, Zoho Projects for managing projects, and Zoho Desk for customer service. Zoho offers flexible pricing plans based on the number of users and features required, and a free version is also available. Zoho also offers a variety of third-party integrations, including social networking, email, and other business applications. Zoho is known for its ease of use and intuitive interface, making it a popular choice for small and medium-sized businesses. Overall, Zoho is a comprehensive business solution that offers a suite of tools to help businesses manage their operations effectively.

Key Features

Zoho CRM is comprehensive customer relationship management software that offers a wide range of features to help businesses streamline their sales, marketing, and customer service processes. Some of the key features of Zoho CRM include:

  • • Contact Management: Zoho CRM enables businesses to store and manage customer contact information, including names, addresses, email addresses, phone numbers, and more.
  • • Sales Pipeline Management: The software provides a visual dashboard of the sales pipeline, helping sales teams track their progress and prioritize their activities.
  • • Marketing Automation: Zoho CRM offers a suite of marketing automation tools that enable businesses to create, deploy, and track targeted email campaigns, social media campaigns, and other marketing initiatives.
  • • Customer Support: Zoho CRM includes a Customer Support module that allows businesses to track and manage customer inquiries, complaints, and other issues.
  • • Reporting and Analytics: Zoho CRM offers a wide range of reporting and analytics features that enable businesses to track key metrics, monitor performance, and identify opportunities for improvement.
  • • Mobile App: Zoho CRM also offers a mobile app that allows users to access the platform from their mobile device, manage contacts, track sales, and more on the go.

Overall, Zoho CRM is a powerful and flexible CRM solution that offers a comprehensive set of features to help businesses manage customer relationships more effectively.


HubSpot is a cloud-based marketing, sales, and service software platform that helps businesses engage, engage and delight customers. Provides a set of tools for managing and improving all aspects of a business's customer interactions, including website management, lead generation, email marketing, social media management, customers, and customer service. HubSpot is known for its easy-to-use interface, comprehensive integration, and powerful marketing automation capabilities. It is designed to help businesses of all sizes increase revenue and build strong, long-term customer relationships. HubSpot also offers a free version of its software, which provides basic tools for customer relationship management, email marketing, and lead generation. The most advanced features are available with paid plans.

Hubspot CRM Features

HubSpot CRM offers a variety of features to help manage customer relationships. Some of the main features include:

  • • Contact Management: Easily manage all your contacts in one place and organize them by different criteria.
  • • Sales Pipeline Management: Track where each lead is in the sales process, what stage they are at, and what to do next.
  • • Lead Capture: Capture leads from your website or other sources and automatically generate new contact records in your CRM.
  • • Email Tracking: Track email opens and clicks, and receive real-time notifications when a potential customer interacts with your email.
  • • Document sharing: Share sales guarantees and other documents with your team, and track when they're shown to potential customers.
  • • Task Management: Assign tasks to team members, set due dates, and get reminders when tasks are due.
  • • Reports and Analytics: Get real-time insights into your sales pipeline and team performance, and customize your reports to meet your specific needs.
  • • Integrations: HubSpot CRM integrates with a wide range of other tools and platforms, including email, marketing automation, and customer support software.
  • • Mobile app: Access your CRM on the go with the HubSpot mobile app for iOS and Android.

Overall, HubSpot CRM is designed to be easy to use, highly customizable, and help businesses build better relationships with their customers.

Main Features

Some of the key features of HubSpot CRM are:

  • • Email Templates and Tracking: HubSpot CRM tracks emails sent from the system and provides pre-made email templates that can be customized for specific contacts or deals.
  • • Task Management: The system allows users to create and manage tasks and reminders for follow-up activities.
  • • Sales Automation: HubSpot CRM provides sales automation features such as lead capture forms, lead scoring, and automated follow-up emails.
  • • Reporting and Analytics: The system provides detailed reporting and analysis on sales activities and performance, including deal stage, win-loss rates, and other key metrics.
  • • Free version: HubSpot CRM offers a free version that includes many of the basic features, making it an attractive option for small businesses and startups.

These are just a few of the many features of HubSpot CRM that make it a popular choice for businesses looking to improve their sales and marketing efforts.

Hubspot Highlights

HubSpot is a CRM platform that offers a variety of features to help businesses manage their sales and marketing operations. Some of its most notable features include:

  • • All-in-one system: Hubspot provides a complete set of tools for sales, marketing, and customer service, allowing businesses to manage all aspects of customer interactions in one place.
  • • Easy to use: The platform is easy to use and intuitive, making it easy for businesses to start and manage their operations efficiently.
  • • Sales Automation: Hubspot CRM includes a suite of automation tools that help businesses streamline their sales processes, including key scoring, lead tracking, and deal management.
  • • Marketing Automation: Hubspot also includes a suite of marketing automation tools, including email marketing, social media management, and customer nurturing.

Some potential benefits of using Hubspot CRM include:

  • • All-in-one solution: Hubspot provides an all-in-one platform for managing various aspects of your sales, marketing, and customer service efforts.
  • • User-friendly interface: Hubspot has an intuitive and user-friendly interface that makes it easy for users to navigate the system and access the features they need.
  • • Customizable Dashboards: Users can customize their dashboards to display the metrics and data that matter most to them, making it easy to track progress and measure success.
  • • Powerful reporting capabilities: Hubspot offers a variety of reporting and analytics tools, allowing users to gain insight into their sales and marketing efforts and make data-driven decisions.
  • • Marketing Automation: Hubspot's marketing automation features allow users to automate their marketing campaigns, including email marketing, social media, and lead generation.
  • • Integrations: Hubspot integrates with a variety of other programs and tools, making it easy to connect different systems and streamline workflows.
  • • Free version available: Hubspot CRM offers a free version that offers basic features and functionality, making it a good choice for small businesses or those on a budget.
  • • Excellent customer support: Hubspot has a strong reputation for providing excellent customer support and resources, including online courses and training materials.


Here are some potential downsides to using HubSpot:

  • • Price: Although HubSpot offers a free CRM, its more advanced features and tools can be expensive and may not be cost-effective for small businesses on tight budgets.
  • • Complexity: HubSpot can be complex and confusing for new users who aren't familiar with marketing automation software.
  • • Limited reporting: Some users have noted that HubSpot's reporting capabilities can be limited and may require additional tools or integrations to get the required level of detail.
  • • Integration Limitations: While HubSpot offers a wide range of integrations, there may be limitations on the types of systems it can integrate with, which can be a problem for businesses that rely on specific software tools.
  • • Incomplete Marketing Automation: While HubSpot offers some marketing automation features, it may not be a complete solution for businesses that require advanced automation capabilities.

HubSpot vs. Zoho

Hubspot and Zoho are two popular customer relationship management (CRM) platforms, but there are many differences between them. Here are some of the main differences:

  • • User interface: Hubspot has a more modern and user-friendly interface, while Zoho's interface can be cluttered and confusing.
  • • Marketing Automation: Hubspot has a more powerful marketing automation platform than Zoho, with features like lead tracking, email marketing, and social media management. By comparison, Zoho's marketing automation is more basic.
  • • Integrations: Zoho offers over 500 integrations with various apps, while Hubspot has fewer integration options.
  • • Pricing: Zoho is generally less expensive than Hubspot, with plans starting at a lower price point.
  • • Customer Support: Hubspot's customer support is highly rated, with comprehensive documentation and a large user community to tap into. Zoho Support can be slower to respond and less comprehensive.

Ultimately, choosing between Hubspot and Zoho will depend on your specific business needs and budget.

Read: A Guide To CRM Migration

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